Fiddy vs. Kanye: Fighting all the way to bank

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May the best six-pack win.

“I’m not saying there’s not real competition, each side wants to win,” said Parker. “It’s similar to a prize fight and the way politicians campaign.”

Added Thomas: “I would rather see two black rappers working it out in SoundScan instead of on the street where we might lose another Biggie and Tupac. Honestly, I think they’re both going to win. It’s a helluva marketing plan. Fans are competitive and each set wants to see their rapper win. But the genius behind this is that they’re both going to come up. And I think that 50 Cent is clever in the way he put that threat out there about how he will never release another solo project. He didn’t say he was never going to release another album or that he was going to pull a Jay-Z and retire.”

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If he wanted to, Fiddy certainly could call it a career. The savvy investor reportedly owns a 10 percent share in Vitawater, which was recently bought by Coca-Cola. If all goes well, Fiddy could net a cool $400 million by the end of the year. On top of that he has his own Reebok sneaker, a successful clothing line and his own video game.

Makes you kind of want to pull for poor Kanye. Fiddy has so much already.

“The thing is Kanye is growing his audience and 50 has the largest fan base of just about any rapper out there,” says Parker, of SOHH.com. “This is a great moment for hip-hop. It’s the gangsta rapper versus the college kid. It’s almost like George Bush and John Kerry all over again but for the hip-hop set.”

Miki Turner is an entertainment columnist for MSNBC.com. She welcomes your comments at

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