Paris sues Hallmark for using her photo

LOS ANGELES - Finding a card with a skinny, cartoon blonde with a photo of her face over it, and the phrase “that’s hot,” wasn’t a Hallmark moment for Paris Hilton. In fact, Hilton has filed a lawsuit against the greeting card giant.

Hilton is suing for commercial appropriation of her identity, invasion of privacy, misappropriation of publicity and false designation of origin under the Lanham Act.

In Hilton’s lawsuit, the heiress claims “a photograph of Ms. Hilton’s face is superimposed over a cartoon of a waitress serving food to a patron, along with the dialogue: ‘Don’t touch that, it’s hot. What’s hot? That’s Hot.’”

The suit claims the card’s name is “Paris’ First Day as a Waitress.” They allege it was put on the market this year, and has a retail price of $2.49.

Hilton is asking for damages of no less than $100,000 for each of her claims in the suit and Hallmark’s profits on the card.

According to the suit, the card has upset Hilton.

“Defendant has caused, and continues to cause, Plaintiff great and irreparable injury for which there is no adequate remedy at law,” the suit reads.

A representative for Hallmark did not immediately return our call for comment.

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