Hilton's clothing launch sparks L.A. frenzy

Police called to handle crowds, lane of traffic closed

Dan Steinberg / AP

Fans, press, and paparazzi swarm actress Paris Hilton as she arrives at the launch of her clothing line.

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updated 10:46 p.m. ET Aug. 16, 2007

LOS ANGELES - Police and city workers were called in to handle the crowd and a lane of traffic was closed as Paris Hilton unveiled her clothing line Thursday at a trendy boutique.

The heiress, author, singer, perfume designer and reality-TV star unveiled the line at Kitson, a boutique known for its celebrity clientele. The lane was closed for pedestrians’ safety, a city spokesman said.

Clad in a gold sequin mini-dress, Hilton, 26, emerged from a black SUV to a throng of fans who spilled into the street. Inside the store, Hilton was all smiles.

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“It’s a dream come true to have my own clothing line,” she said. “It’s just Paris style: fun, bright and flashy.”

The collection, which Hilton described as “really comfortable” and “really affordable,” includes shoes, T-shirts and jeans. Hilton said she spent a year submitting and approving designs.

“It’s just from my closet to their closets,” she said. Additional pieces will be released next month, she said.