Smell like Posh and Becks with new fragrances

Intimately Beckham is their new brand of his-and-hers fragrances

ROBYN BECK / AFP/Getty Images (file)

British soccer sensation David Beckham and his wife Victoria have launched his-and-hers fragrances called Intimately Beckham.

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updated 7:07 p.m. ET Aug. 6, 2007

LOS ANGELES - You don’t have to bend it like Beckham to smell like the soccer star.

David Beckham and his Spice-Girl wife, Victoria, now have their own brand of his-and-hers fragrances — Intimately Beckham.

“Why is this different from any other celebrity fragrance? The fact that (I) have spent a lot of time checking all the details,” Victoria Beckham told Women’s Wear Daily. “We are not just saying, ‘We are celebrities, put our name on it.’ I love to be involved with the whole process.”

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The scents, which sell for $25 to $55 and were introduced last week in Beverly Hills, will be available at department stores next month and at drugstores in January. Industry sources estimate the Beckham fragrance franchise, which also includes Instinct by David Beckham, will generate $100 million in worldwide sales this year and twice that next year, according to Women’s Wear Daily.

The British couple and their three sons moved to Los Angeles last month after David Beckham signed on to play Major League Soccer with the Los Angeles Galaxy. Victoria Beckham, who describes herself as “a working mum,” is also developing a signature line of clothing and sunglasses. She will appear with the Spice Girls during the group’s reunion tour in December and January.

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The Beckhams said they are adjusting to American life.

“We are starting to say trunk instead of boot, trash instead of rubbish,” Victoria Beckham said. Added her husband: “We are starting to get it, slowly.”