Appetite for endurance
Decades later, vintage Gun ’N Roses, AC/DC, Nirvana albums still big sellers
![]() | Nirvana's "Nevermind" sold 143,000 copies in 2006, more than 10 years after lead singer Kurt Cobain died. |
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NEW YORK - Much of the rock 'n' roll and pop canon is well established.
Buying the albums of ’60s and ’70s acts like the Beatles, the Beach Boys, Led Zeppelin, Jimi Hendrix and Bob Marley is akin to a rite of passage for any young music fan. These are the artists that baby boomers love to keep buying, and with whom seemingly every teenager at some point experiments. (Remember A.J. hearing Bob Dylan for the first time in the "Sopranos" finale?)
Now that the ’80s and ’90s are ancient history, what albums are people still buying from those decades? Do critical favorites like Radiohead and the Pixies grow more popular with time? Or do the Backstreet Boys and Madonna still rule the charts?
The short answer is that, above all, people are buying vintage Metallica, AC/DC, Bon Jovi, Guns 'N Roses and, well, Trans-Siberian Orchestra.
AC/DC's "Back in Black" (1990) last year sold 440,000 copies and has thus far sold 156,000 this year, according to the Nielsen SoundScan catalog charts, which measure how well physical albums older than two years old are selling. (All figures for this article were provided by Nielsen SoundScan.)
Those "Back in Black" numbers would make most contemporary CDs a success. Metallica's self-titled 1991 album is altogether the second-biggest selling album of the Nielsen SoundScan era, which began in 1991. "Metallica" sold 275,000 copies last year.
Bon Jovi's 1994 "Cross Road" last year sold 324,000 copies, while Guns 'N Roses "Appetite for Destruction" (1990) sold 113,000. The Trans-Siberian Orchestra's "Christmas Eve and Other Stories" (1996) continues to be a holiday favorite; it was bought 289,000 times last year.
U2, Bruce Springsteen, Prince, Celine Dion, Eric Clapton, Elton John, Dave Matthews Band and the ever-touring Jimmy Buffett also all continue to sell large amounts of old records.
Michael Jackson, of course, still has one of the most desirable back catalogs. His best-selling "Thriller" moves more than 60,000 copies a year and his "Number Ones" collection yielded 162,000 sales last year.
Avid fans may be buying everything their favorite artist puts out, but there's more than nostalgia fueling vintage sales.
"Young fans aren't excluded from catalog sales — especially the ones who really get interested in music, there's always that sense of discovery," says Geoff Mayfield, the director of charts at Billboard Magazine.
Not everything maintains long-term success. Asia's self-titled 1982 album was the biggest seller of 1982, but only sold 5,000 copies last year. Whitney Houston's 1985 debut, also self-titled, was 1986's top album, but now sells about 7,000 discs a year.
The same trajectory has befallen past mega-hits like Ace of Base's "The Sign," Bobby Brown's "Don't Be Cruel" and the Spice Girl's "Spice." Though one of the best-selling artists of all time, Mariah Carey's self-titled debut sold a measly 5,000 copies last year. The Backstreet Boys' "Millennium" managed only 9,000 sales.
Alas, the turning wheel of fortune isn't always kind to boy bands.
"The only thing that kept coming to mind to me was that line in the Bruce Springsteen song: ‘Someday we'll look back at this and it will all seem funny,'" recalls Rolling Stone senior editor David Fricke.
Now, some critical hits that were trounced on their initial release by the likes of 'N Sync can claim a measure of commercial superiority. The Flaming Lips' "Soft Bulletin," often hailed as one of the best albums of the `90s by critics, sold a solid 38,000 copies last year.
Radiohead's legendary "OK Computer," currently celebrating its 10-year anniversary, last year sold 94,000 copies. Nirvana's "Nevermind" has done even better; it sold 143,000 copies in 2006.
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