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Some still can't get their hands on Wii
Seven months on, consoles sell so well supply still can't match demand
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NEW YORK - By 9 a.m., the line outside Manhattan's Nintendo World store was snaking down the block.
More than 100 hopeful Wii owners came from as far as New Jersey — some as early as 6 a.m. with kids and grandparents in tow — to get their hands on the gaming console best known for its wireless, motion-sensitive controller.
It's been more than seven months since Nintendo launched the Wii, but the consoles are selling so well that supply still hasn't caught up with demand. You can get one, sure, but be prepared to call around and arrive promptly when the shipments do.
"I had to get permission from work," said Regina Iannuzzi, 23, in line since 6:20 a.m. on a recent morning. She'd been looking for a Wii, a 25th birthday present for her brother, for two weeks. Every place was sold out.
Like sleeping in? Wiis are also available online, but at a hefty premium to the console's $250 retail price. A slightly used one from an Amazon.com seller called "Hard-To-Find-Stuff" recently listed for $595 plus $3.99 shipping. Another cost $398 from a different seller.
"The PlayStation 1 was certainly a big introduction, but I don't recall any game system more than six months after its launch still having this kind of demand," said Chris Byrne, an independent toy analyst.
Back in April, Nintendo President Satoru Iwata acknowledged an "abnormal" Wii shortage. Since then, the company has increased production "substantially" to help meet worldwide demand, said spokeswoman Perrin Kaplan.
But Nintendo also has to manage its inventory, said Colin Sebastian, an analyst with Lazard Capital Markets.
"Unfortunately you can't ask a contract manufacturer to make a million a month, then 5 million," he said.
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