Tourists alarm Venetian conservationists

updated 1:05 p.m. ET June 18, 2007

VENICE, Italy - A message to visitors to Venice: No bare torsos in St. Mark’s Square. No lounging on the monuments. And no feet dangling in the canals.

Henry James observed more than a century ago: “Though there are some disagreeable things in Venice there is nothing so disagreeable as the visitors.”

Multiply that in the bargain-travel era: A whopping 20 million tourists are expected this year, and many are just the kind of day-tripper believed to wreak the most havoc on Venice’s delicate ecology and architecture, without leaving behind a financial footprint that would help officials at least neutralize their impact.

“Venice has a cultural history that needs to be protected. The image of the city is being hurt by the napkins that are being left in St. Mark’s Square,” said Augusto Salvadori, the city official in charge of public conduct. He has launched the campaign to encourage tourists, and Venetians, to treat the city in a manner befitting its stature.

Salvadori has had signs erected around the city advising visitors: Don’t picnic in public places. Don’t treat the canals as if they were a beach. Don’t write messages for fellow travelers on the monuments. Violaters face fines of $67, and the city has deployed enforcement stewards.

But such practical admonishments, while welcome, don’t address the root of the problem, say conservationists and historians, who argue that Venice’s image is cheapened by travelers who zip in, snap a few photos and zip out, without appreciating the city on a deeper level.

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“The city is gradually assuming the stereotype that tourists have when they are here. ... From the tangible point of view, it is being consumed, dismantled by the confrontation with the customer-oriented attitude, which says, ’You are the tourist, the client, tell us what you want and we will give it to you,”’ said Pierluigi Sacco, a professor of design at Venice’s University IUAV who is active in the efforts to protect Italian art cities.

“That is very good for an amusement park, but not an art city.”

Sacco’s prescription is to raise cultural offerings to heighten tourists’ commitment to the city — augmenting the Biennale, a contemporary art show that draws several hundred-thousand visitors every two years, and the annual Film Festival held on the Venice Lido.

Venice Mayor Massimo Cacciari has ruled out charging an entrance fee to the city as unmanageable, but he is pushing Rome to reconsider a lodging tax of a few dollars on overnight visitors to help cover the costs of such services as trash removal — which must be done by hand cart in many Venetian quarters.

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Other proposals include preferential itineraries to help focus the tourist flow and adding more water buses.

The impact of mass tourism on art cities like Venice is gaining increasing attention throughout Europe, and is the subject of frequent conferences, including one organized in May by the Veneto Institute for Science, Art and Letters that attracted art historians from France and Italy.

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