Moral Majority founder Jerry Falwell dies

A pioneer of televangelism
The big, blue-eyed preacher with a booming voice started his independent Baptist church with 35 members. In 1957, from his living room, Falwell began broadcasting his message of salvation and raising the donations that helped his ministry grow.

“He was one of the first to come up with ways to use television to expand his ministry,” said Robert Alley, a retired University of Richmond religion professor who studied and criticized Falwell’s career.

In 1987, Falwell took over the PTL (Praise the Lord) ministry in South Carolina after Jim Bakker’s troubles. Falwell slid fully clothed down a theme park water slide after donors met his fund-raising goal to help rescue the rival ministry. He gave it up seven months later after learning the depth of PTL’s financial problems.

Largely because of the Bakker and Jimmy Swaggart scandals, donations to Falwell’s ministry dropped from $135 million in 1986 to less than $100 million the following year. Hundreds of workers were laid off, and viewers of his television show dwindled.

Liberty University was $73 million in debt and on the verge of bankruptcy, and his “Old Time Gospel Hour” was $16 million in debt.

By the mid-1990s, two local businessmen with long ties to Falwell began overseeing the finances and helped get companies to forgive debts or write them of as losses.

Falwell devoted much of his time to keeping his university afloat. He dreamed that Liberty would grow to 50,000 students and be to fundamentalist Christians what Notre Dame is to Roman Catholics and Brigham Young University is to Mormons. He was an avid sports fan who arrived at Liberty basketball games to the cheers of students.

Atheist father, religious conversion
Falwell’s father and his grandfather were militant atheists, he wrote in his autobiography. He said his father made a fortune off his businesses — including bootlegging during Prohibition.

As a student, Falwell was a star athlete and a prankster who was barred from giving his high school valedictorian’s speech after he was caught using counterfeit lunch tickets his senior year.

He ran with a gang of juvenile delinquents before becoming a born-again Christian at age 19. He turned down an offer to play professional baseball and transferred from Lynchburg College to Baptist Bible College in Springfield, Mo.

“My heart was burning to serve Christ,” he once said in an interview. “I knew nothing would ever be the same again.”

The day before he died, Falwell “had been up on the mountain by the logo, and students were up there picnicking, and he had had a happy exchange with those students,” Godwin said. Tuesday morning, he said, Falwell was talking about plans for the future.

Falwell is survived by his wife, Macel, and three children, Jerry, Jonathan and Jeannie.

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