A peek into TV's frenzied pilot season

updated 1:44 p.m. ET May 8, 2007

LOS ANGELES - San Francisco lawyer Eli Stone believes he may be a prophet. But not even he can predict if he’ll be around come September.

“Eli Stone,” a “Field of Dreams”-type drama about a man compelled to a higher calling after having visions, is one of 31 new shows up for consideration at ABC, the once-struggling network

Executive producer Greg Berlanti hopes to find out this week if “Eli Stone” and “Dirty Sexy Money,” a legal soap opera he also produced for ABC, will be on the network’s fall schedule. But the word could be dragged out until next week, even up to just hours before ABC and the other four broadcast networks unveil their new lineups to advertisers in showy presentations called “upfronts.”

Berlanti readily presumes failure. After all, it’s the likelihood in television.

At the same time, the producer hopes he’ll get “the call,” believing “Stone” will appeal to network executives who are looking to bolster their drama lineup, which has a strong following among young adult women.

“Every season there’s a void in what kind of television is being made,” Berlanti says. “The bigger trick is: Are people interested in this kind of thing right now?”

Like most series creators, Berlanti, 34, is looking for his one big “Ugly Betty” or “Grey’s Anatomy” — a show that will have America buzzing from the water cooler to the Internet.

More about the approach than the idea
Of the 112 pilots being considered this spring by the broadcast networks, only about 40 are expected to make it on the air next fall.

In addition to the usual case-of-the-week cop, doc and law procedurals, there are shows focused on women, based on movies, set in newsrooms, inspired by British series or steeped in the supernatural.

Not exactly virgin territory, but Katherine Pope, who heads NBC’s series development, says it’s often more about an unusual approach than an original idea.

“There are plenty of shows in a traditional framework,” she says, noting that medical dramas such as “House” or “Grey’s Anatomy” aren’t conceptually revolutionary but have producers with unique viewpoints. “You look to somebody who has a real vision and real characters.”

Berlanti delivered those ingredients with his 2002 adult-themed family drama “Everwood.” “There wasn’t this sort of cross-generation storytelling that there is now,” he said. “No one thought it would sell, and it sold. It got on and it worked.”

But his “Jack & Bobby” in 2004 didn’t work so well. “I thought, we’ll meld political science and teenagers. ... Then no one really watched it. Ever.”

Experiences like that have taught Berlanti that even if a show gets picked up, the pilot — which typically becomes the premiere episode — can be a producer’s one shot to win over an audience. “If it takes you more than that to get your footing ... it can be tough,” he says.

And with dramas, at least, it often has little to do with actual content.

“Most of us don’t allow shows to grow,” acknowledges Fox’s programming chief, Preston Beckman. “We can be patient with a show like, ‘’Til Death’ because it’s a sitcom (that has) stand-alone episodes and people can discover it. But when you’re going for something that’s very high concept, that’s going to require a weekly commitment, viewers are now going, ‘I’m not going to make that commitment.”’

‘Friday Night Lights’ vs. ‘According to Jim’
That explains why a critical darling like NBC’s “Friday Night Lights” is in danger of cancellation, while ABC’s lesser-regarded “According to Jim” has lasted six seasons.

“Is it the wrong network? The wrong hour? The wrong time? Or is it that it just doesn’t connect in some way?” Berlanti questions.

“It’s really a guessing game,” says analyst Brad Adgate of ad agency Horizon Media. ‘Heroes’ is the only (new series) that’s really had any traction with viewers (this season) ... So there’s no guarantee that when you bring in a new show that it’s going to do any better than the aging programming on the schedule.”

MediaWeek columnist Marc Berman agrees: “Networks don’t want to spend the money on too much new programming, because even a declining ‘ER,’ for example, is going to be stronger than something new.”

So why does Berlanti persist?

“I’m still in this business to write that zeitgeist show,” he says. “It’s sort of why I’m still shooting for that hoop.”

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