Marathons embrace fan-friendly tech

By Andrew Welsh-Huggins

updated 5:38 p.m. ET April 6, 2007

Brendan Burke's cell phone was beeping within minutes of the start of his wife's marathon in San Diego. A text message arrived with her latest time as she crossed the six timing mats around the course.

It didn't matter that he was across the country at home in New Jersey.

Pushing to make the 26.2-mile races more friendly to fans and runners alike, marathon officials are increasingly offering free online tools to help spectators and loved ones back home track runners along courses that can span entire cities.

"At each point I could see what her time was and I would figure out her pace to see how she was feeling," Burke, 33, said of his wife's debut marathon in 2005. "It really gave me a sense that I was there running with her."

The systems aren't flawless, but they do help fans monitor runners via a Web site, a cell phone text message or e-mail.

No longer must family and friends take their best guesses and wait. And wait. And wait.

During the April 16 Boston Marathon, for instance, the curious can use their computers to check on the progress of up to five runners at a time. Last year, 10,232 Boston marathon runners, or about half, signed up for alerts, up from 9,836 in 2005.

In Chicago, meanwhile, fans can stop by participating Starbucks coffeehouses along the course and ask marathon volunteers with laptops to look up runners on the spot.

Runners are provided with radio-frequency identification chips that attach to shoelaces. As they cross large rubber mats along the course, a radio transmitter inside the chip sends a unique ID number to an antenna, which routes the information to a central database.

From there, depending on which options a runner has chosen, the information is sent to the cell phone or e-mail address on file. Elapsed time: two to four seconds.

Some races put restrictions on who can receive alerts but not on tracking runners online.

As Nadine Valco ran through the streets of New York last fall, her fan base followed her progress closely at home in Columbus, Ohio.

"My friends and family and co-workers were really encouraging with my training, but obviously with the expense and time of getting to New York, they couldn't be there," said Valco, who has run seven marathons. "But they could say, 'Cool, there she is at 5K.'"

New York started using the chips seven years ago to track its runners for timing and online viewing of an athlete's splits. Today, transmitters send automatic updates to the address of your choice — whether on a computer, cell phone or BlackBerry — from 11 points along the course.

"We need to make our events as attractive, as exciting as possible to continue to meet the demands of the marketplace," said Richard Finn, New York City Marathon spokesman. "You've always got to keep on freshening up your event."

A series of triathlons sponsored by consulting firm Accenture sends automated voice updates from several points to spectators signed up for alerts. Last year, the marathon in Green Bay, Wis., posted online splits for runners every mile.

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