Going Green - Get the latest news on the business of environmental technology, including hybrid cars, alternative energy and carbon emission standards.

green

‘Cleantech’ could be economy’s next boom

The U.S. economy is in need of the Next Big Thing. And Silicon Valley investors are pointing to something called "cleantech" as a candidate for the next boom. Full story

Stephan Savoia / AP

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Green Machines

Chevy plug-in hybrid unveiled

Dateline NBC test drives a Tesla

'Electrification Coalition' lobbies for shift

7 ways to generate and save energy at home

Solar power lights these highways

Japanese car wins World Solar Challenge

Plug-in hybrid maker eyes old GM plant

Green Travels

Top 5 destinations for ecotourism

How to travel green — and luxe

Green travel tips

Fly Delta, plant a tree

Travel companies tackle global warming

10 best luxury eco-resorts

Best eco-cruising destinations

10 Tips

Save the planet — and save some money, too. Here's how to help your bottom line by producing less carbon dioxide.

10 tips on Going Green

Message boards

Going green: Social consciousness or profits? Share your thoughts

Green week videos

Sailing from Sydney to San Francisco
Nov. 24: David deRothschild, founder of Adventure Ecology, raises awareness about plastic polluting the oceans, and talks about his ship made of recycled bottles.

One man’s trash is another man’s house

Great White Shark gets image makeover

Scientists discover thousands of deep-sea creatures

Aquarium releases great white shark

Hollywood goes green

Helping vulnerable animals

Jeff Corwin on Future Earth: 100 Heartbeats

On MSNBC Sunday

Future Earth premieres on April 26
In "Future Earth: Journey to the End of the World," find out why the world's climate machine — the North Pole — is melting alarmingly fast. With new footage and state-of-the-art graphics, learn about our planet's future — and what you can do to stop its decline.

Interactive

Obama’s green dreams
President Obama’s environmental initiatives are going to mean good things for a host of industries across the country. Here are six sectors likely to benefit from Obama’s scheme to go green.

Interactive

Carbon trade game
Learn how the "cap and trade" scheme works and play along in a simulated market.

GreenDAY with Marisa Belger More

Buy local, think healthy — it tastes sweeter

Do we really need so much stuff?

The new urban living: Bright lights, green city

Facial acupuncture: An alternative to Botox

Rooftops take urban farming to the skies

INTERACTIVE

Battle of the Bags: Paper vs. Plastic
Msnbc.com takes you on interactive journey through the debate over the "greenest" way to cart away groceries.

Slideshows

NBC News	Scenes from Greenland ‘NBC Nightly News’ reports from Ilulissat, Greenland, on the alarming melt of the Greenland ice sheet.
Getty Images	World’s endangered rivers See the rivers deemed at risk by the WWF. According to the group the rivers are quickly dying as a result of climate change, pollution and dams.
NASA via AP	Earth from space Click through the highlights from more than four decades of images of our home planet, taken by astronauts in orbit.

Interactives

	Vital Signs of a Warming World The science, impacts and scenarios of climate shifts
	Carbon trade game Learn how the "cap and trade" scheme works and play along in a simulated market.
	Farming of the future? Though vertical farms likely would rise just two or three stories, some researchers imagine 30-story buildings.
	The greenhouse effect How the Earth maintains a temperature conducive to life
	Cooling the planet Check out five far-out ideas on how to engineer a cooler Earth.
	Eyeing the ice The National Science Foundation's Tom Wagner on why climate experts study Antarctica.
	Capturing CO2 A look at carbon sequestration
	Melting mountains Data shows five areas of concern
	How hybrids work What makes hybrid cars so fuel-efficient?