Target pulls CD case with Che Guevara cover

Magazine editorial had criticized retailer ‘What’s next? Hitler backpacks?’

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updated 6:54 p.m. ET Dec. 22, 2006

MINNEAPOLIS - Target Corp. said it had pulled a case for holding compact discs that had a photo of Latin American revolutionary Che Guevara after some customers complained.

Guevara photos are often seen on T-shirts and posters, but some critics thought Target went too far when it put Guevara’s photo on a Target-branded item it was selling in stores. Guevara, a key figure in the Cuban revolution, has been frequently criticized on the right for his violent tactics.

“What next? Hitler backpacks? Pol Pot cookware? Pinochet pantyhose? Target gives this monster a pass, while using common sense on almost everything else it sells,” Investors Business Daily editorialized on Dec. 13.

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Target said it was sorry.

“It is never our intent to offend any of our guests through the merchandise we carry,” Target wrote in a statement on Wedneday. “We have made the decision to remove this item from our shelves and we sincerely apologize for any discomfort this situation may have caused our guests.”