With O.J. cancellation, Fox shows rare sanity
‘If I Did It’ gets replaced by network’s new motto ‘It Isn’t Worth It’
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Finally, sanity reigns. Decency gets CPR. Integrity staggers to its feet.
And the power of the people is reasserted.
On Monday, News Corp announced it would cancel its television interview and book with O.J. Simpson. “If I Did It” was replaced with “It Isn’t Worth It.”
That only happened, of course, after an insurrection took place, a popular uprising in which angry citizens not only voiced their displeasure, but flexed their economic muscles. Viewers reportedly were organizing boycotts of the sponsors of the scheduled television interview, in which Simpson would discuss how he would have committed the murders of his ex-wife Nicole and her friend Ron Goldman if he had done it.
Granted, just about everyone involved believes he did it, so this was simply going to be an interview with someone who got away with murder and was gloating about it for profit. It was about as disgusting a spectacle as had ever been prepared for the public airwaves.
News Corp, which owns Fox and ReganBooks, the book’s publisher, knew all of this ahead of time and went forward anyway. O.J. Simpson committed these slayings in 1994, so it wasn’t as thought Rupert Murdoch’s empire was blindsided. It should take full blame for nurturing this travesty.
It’s tempting to say that News Corp. ultimately did the right thing by putting the kibosh on this garbage. But it never would have happened if Fox and publisher Judith Regan hadn’t gone way too far and crossed a line in a society that is becoming colder, meaner and less compassionate by the day. By doing so, they infuriated the very people they were hoping to make money off of.
Anything for ratings
The TV interview was all set for November sweeps. After all, if you’re going to try and capitalize on the brutal murders of two innocent people, what better time to do it than sweeps? Fox knew what it was doing.
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No, Fox killed these projects because of the bottom line, not despite it.
Said Murdoch in a statement: “I and senior management agree with the American public that this was an ill-considered project. We are sorry for any pain that this has caused the families of Ron Goldman and Nicole Brown Simpson.”
I guess Rupert feels better late than never.
About a dozen Fox affiliates reportedly refused to air the interview. If Murdoch and his associates failed to see the red flags before, then this was the clearest sign yet. And it wasn’t because a few station managers felt queasy about Simpson talking in detail about how he would have killed the two people he actually killed.
Their response was the direct result of grass-roots reaction by the decision-makers who really matter.
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