Can you build a brainier baby?

Victoria Clayton • E-mail

Since July and August are traditionally the most popular birth months, there are many people out there who are just now discovering a little bundle of joy is headed their way. If you're one of them, after you exhaust the pregnancy books and Web sites, you'll inevitably stumble across the books, videos, DVDs, CDs, toys and exercise devices that promise they can turn your newborn into a mini Mensa member. Undoubtedly, many tots will be getting these gifts from Santa this year.

Some products claim they teach babies to read in several languages, play the violin and do advanced math or computer programming before they're even out of diapers. Others make more vague (and, thus, slightly more reasonable) claims such as “creates engaging learning opportunities” or “specially designed for your baby’s social, emotional, cognitive and physical development.”

The market for infant “developmental” videos and DVDs alone was more than $100 million in the United States in 2004. Nobody knows just how many books, CDs, television shows, toys or activity classes are sold based on the premise that smart kids are made by exposing babies to the proper brain and body stimulation from the minute they open their eyes.

The premise behind this “smarter baby” craze isn’t a bad one, says Claire Lerner, director of parenting resources for Zero to Three, a Washington, D.C.-based nonprofit organization dedicated to advancing the healthy development of babies and young children.

“The attention to brain development lately has really elevated people’s awareness and understanding of how important the early years are socially, emotionally and intellectually,” says Lerner. “That’s a good thing. But, unfortunately, there’s also been a downside. Now it’s causing many parents a tremendous amount of anxiety and pressure.”

Bad parents?
Savvy marketers, says Lerner, have convinced parents that if they don’t use certain products and programs, they’re being negligent. It’s not only not true, but some of the products could actually be counterproductive, experts say.

“As far as infant videos, DVDs and computer programs, for example, a lot of developmental or educational claims are made implicitly or explicitly in terms of testimonials but most of the claims are outlandish and completely false,” says Dimitri A. Christakis, director of the Child Health Institute at the University of Washington in Seattle.

The American Academy of Pediatrics recommends no screen time, in fact, in the first two years of life.

Studies have found that even programming such as "Sesame Street" that may be beneficial to older children could be ill advised for babies, says Christakis. “Heavy television and computer usage for children under 2 has been associated with attention problems, as well as cognitive and linguistic delays — no matter what the packaging claims,” he says.

There’s no reason to think toys, classes or exercise programs are harmful, but Lerner warns there’s little evidence either that they’re extremely helpful or worth an enormous amount of time, stress or money.

In response, a spokesperson for Baby Einstein, which makes toys and videos, pointed to a statement on the company's Web site that says: "Baby Einstein products are not designed to make babies smarter. Rather, Baby Einstein products are specifically designed to engage babies and provide parents with tools to help expose their little ones to the world around them in playful and enriching ways, stimulating a baby's natural curiosity."

And in a written statement sent to MSNBC.com, the company disputed the notion that TV is harmful for young children: "The Baby Einstein Company believes that when used appropriately, television can be a useful learning tool that parents and little ones can enjoy together."

But Lerner contends that what's simplest and cheapest is often best for a baby’s development. “Babies don’t need expensive toys or intricate programs," she says. "They certainly don’t need videos or computers. What they really need is interaction in a loving relationship with people they’re close to.”  

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