Keith Olbermann goes on the attack

That Olbermann has been permitted to do what he’s doing is evidence that “the political zeitgeist has changed dramatically in four years, and especially (at) MSNBC,” Cohen said.

While it’s true a different political atmosphere has helped Olbermann, NBC News senior vice president Phil Griffin disputed Cohen’s interpretation that politics doomed Donahue. While MSNBC could be faulted for giving up on Donahue too fast, the show never caught its rhythm and was extremely expensive, he said.

“People try to ascribe motives to us, that somehow we’re trying to keep liberals off the air and it’s all about ideology,” Griffin said. “If you get ratings, there’s no issue.”

Even before this fall, Olbermann’s ratings had been on a slow rise as viewers connected with his entertaining way of delivering the news, Griffin said.

Early in his second tenure at MSNBC, Olbermann said he wanted to do a segment on whether some of the more heroic elements of former POW Jessica Lynch’s rescue were exaggerated. He was told by NBC News executives that he had to balance it with a commentary by conservative radio host Michael Savage, and he refused. He was prepared to walk, he said, but it never came to that.

Ratings trump all
Olbermann said he hasn’t spoken to NBC Chairman Bob Wright or anyone at corporate owner General Electric Co. about his commentaries. No one’s asked him to tone things down; in fact, “I’ve had to calm them down a little bit,” he said.

Such is the almighty power of the Nielsen meter.

“As dangerous as it can sometimes be for news, it is also our great protector,” Olbermann said. “Because as long as you make them money, they don’t care. This is not Rupert Murdoch. And even Rupert Murdoch puts ‘Family Guy’ on the air and ‘The Simpsons,’ that regularly criticize Fox News. There is some safety in the corporate structure that we probably could never have anticipated.”

What he’s doing now is little different from what he did in sports, he said. “You see the events happening before you and you describe them to the audience.”

As for his hero worship on the left, Olbermann said, “I’d love to say it’s totally irrelevant. I’d say it’s 99 percent irrelevant.”

More important to him was when he was approached by a Republican media operative on Sept. 11, who complimented him on the commentaries despite utterly disagreeing with them.

“The purpose of this is to get people to think and supply the marketplace of ideas with something at every fruit stand, something of every variety,” he said. “As an industry, only half the fruit stand has been open the last four years.”

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