Motorcycle air bags part of safe-biking trend

Honda began working on its air bag system in 1990 after determining that more than half of the motorcycle accidents that result in deaths or injuries occur when the front of the motorcycle strikes another vehicle or object.

Honda won’t say how many air bag-equipped Gold Wings it plans to produce by the time the 2006 model year ends in late September, other than it will be a limited number. Last year, the 600 workers at the plant produced 60,524 motorcycles, including Gold Wings.

Parsons, 45, of Dayton, favors the idea of air bags and doesn’t shrink at the added cost — about $1,500 on a $24,000 Gold Wing.

'False sense of security'
Mattson, associate professor of communications at Purdue University, where she is spearheading a motorcycle-safety campaign, also applauds Honda but said the air bags wouldn’t help in many crashes, including the one she was in. And she worries that the air bags might cause riders to dispense with wearing helmets.

“I’m concerned this might send a false sense of security,” she said.

Honda officials acknowledge that some people are going to question whether motorcycle air bags will be effective.

“But we’ve seen so many test videos — you become a believer,” said Jan Gansheimer, senior manager of Honda’s manufacturing/planning group.

Honda’s air bag system has been tested with crash-test dummies and in one case with a human to see what would happen if an air bag deployed accidentally. Honda officials said the air bag didn’t knock the driver backward or injure him, affect his field of vision or impact his travel down the highway.

Bob Hartwig, chief economist for the New York City-based Insurance Information Institute, said the insurance benefits of having motorcycle air bags probably would be small because the devices protect only the driver and only in frontal crashes. Air bags in cars protect drivers and passengers in front and side crashes.

Hartwig also said motorcyclists who buy air bag-equipped bikes are probably safer drivers and less likely to be involved in crashes.

Safety has also gone beyond air bags and helmets. Worldwide Riders, a Cheyenne, Wyo.-based motorcycle accessories company, sells vests with protective bladders that inflate as riders are being ejected from their motorcycles.

Harley-Davidson Motor Co., based in Milwaukee, emphasizes training and driver education. The company began opening motorcyling academies in 2000 to train new and experienced riders. About 90,000 riders have taken courses at the schools, which operate in more than 30 states.

Jake Balzer, an analyst with Guzman & Company, an investment banking firm, said there may be somewhat of a market for air bag-equipped motorcycles, but questioned whether Honda will sell that many unless states require motorcycles to have the devices.

“A lot of people riding motorcycles don’t even want to wear helmets,” he said. “I don’t see them going out and spending the extra money to put air bags on their motorcycles.”

Tim Buche, president of the Motorcycle Industry Council, said many motorcyclists love new features and will be attracted to air bags.

But he said the market will determine whether the idea will spread.

“If air bags are going to be successful, they are going to be available on other motorcycles,” he said. “It remains to be seen.”

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