Not everyone wants to take a Cruise
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3) It was about Cruise Control on the fritz. Maybe it was about the money, but that doesn't mean Redstone shouldn't be taken at face value: that Cruise had grown too erratic to keep around. Even Paramount's officially sanctioned promos for “M:I:III,” with the speedboats and the motorcycles and the skydives, were all about The Intensity, which is Cruise's defining attribute. But The Intensity doesn't look so good when you pair it with the other half of Cruise's high-octane personality, which bared itself not only during the Oprah and Lauer episodes, but even at what should have been innocuous meet-and-greets. Reports about The Intensity have become so universal that it has become a full-on gossip pastime to poke holes in the official Cruise hagiography. Studios like stability, and despite Cruise's moneymaking potential, The Intensity does not lend itself to stability. The Intensity instead lends itself to red-carpet tonsil hockey and one of the more bizarre childbirths in Hollywood, which ... again, studio not so happy. Then add in the Scientology issues. Then add Tom dumping uberpublicist Pat Kingsley for his sister Lee Anne De Vette, and later dumping sis for pro Paul Bloch. Could it be that someone did the math and realized that without a good handler, Cruise's behavior could be as unpredictable as Mel Gibson on a moonlit night in Malibu? Would you want to be Sumner Redstone, taking this pile of fun to your shareholders? Yeah, didn't think so.
4) Stick a fork in. Cruise is done. And wouldn't Cruise-haters love to think so. On balance, this has been about as bizarre a year for him as any movie star could dream up. Do you think that he's still feeling, as he did a year ago amid his post-engagement buzz, that this is “a great time” in his life? The assumption was always that Cruise's off-screen antics were irrelevant so long as he put butts in seats. By Redstone's calculation, he's no longer doing that — at least not to the point that he can justify his absolutely-top-of-the-heap salary demands. It might take a full two hands to count the number of uncynical Cruise supporters still out there, but even the most casual observer has to conclude that something truly unusual is going on in Cruiseville. Shake your underwear and turn up the Bob Seger as loud as you like: At some point, a 44-year-old man has to act his age, and The Intensity needs to evolve. It hasn't, and it shows no signs of stopping, even with fatherhood revisted upon Cruise. Once you're a punchline, it's hard to go back short of a display of humility that would do Robert Downey Jr. proud.
5) Other deals are in the offing. If you believe Cruise's side of the story, as told to the Journal, he's got a hedge-fund posse ready to pay for his grand cinematic adventures. We'll have to see whether Cruise/Wagner will end up funding their own blockbusters and selling distribution to the highest bidder, or will aim for more modest projects. Certainly, studios have little appetite for the actor-take-all sort of deal they signed with Cruise long ago and wouldn't re-up. But that doesn't mean there aren't deals to be cut. Can Cruise live with making a mere mortal's salary, something comparable to, say, George Clooney? Can he be convinced to try a role without falling back on The Intensity? Can he, in fact, handle the truth?
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