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What else can you find out at an Italian airport? Well, Italians' signature quality — our passion for beauty — is in danger of becoming our number-one defect. All too often, it prevents us from choosing what is good.
Look at the cell-phone displays and the saleswomen perched on their stools. Many of them can't tell a cell phone from a remote control, but all are indisputably attractive. Do you know why the phone companies hire them instead of using skilled staff? Because that's what the public wants. People prefer good looks to good answers.
Think about it. There is a lesson to be learned. We are prepared to give up a lot for the sake of beauty, even when it doesn't come in a miniskirt. "Never judge a book by its cover" sounds like an oversimplification in Italian. We judge books by their covers, politicians by their smiles, professionals by their offices, secretaries by their posture, table lamps by their design, cars by their styling, and people by their title. It's no coincidence that one Italian in four is president of something. Look at the ads here in the airport. They're for cars, bags, and cosmetics. They don't say how good the products are. They tell us how irresistible we'll be if we buy them. As if we Italians needed that kind of reassurance.
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If this passion for beauty stopped at saleswomen, clothes, table lamps, and automobiles, it would be no big deal. Sadly, it spills over into morality and, I repeat, induces us to confuse what is beautiful with what is good. Only in Italian does there exist an expression like fare bella figura. Think about that. It's an aesthetic judgment — it means "to make a good figure" — which is not quite the same thing as making "a good impression."
There's an elderly French lady in trouble over there. She's just collected two huge suitcases and can't find a baggage cart. If I went over and offered to help her, she'd probably accept. At that point, something curious would happen. I would split into two. While Beppe was being a Good Samaritan, Severgnini would observe the scene and offer congratulations. Beppe would then acknowledge his own compliment, and retire satisfied.
Ours is a sophisticated exhibitionism that has no need of an audience. Italians are psychologically self-sufficient. What's the problem? Well, we like nice gestures so much we prefer them to good behavior. Gestures gratify, but behaving takes an effort. Still, the sum of ten good deeds does not make a person good, just as ten sins do not necessarily add up to a sinner. Theologians distinguish between actum and habitus: a single incident is not as serious as a "habit," or "practice."
In other words, if you want to understand Italy, forget the guidebooks. Study theology.
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An aesthetic sense that sweeps ethics aside. A formidable instinct for beauty. That's the first of our weak points. But there are others, for we are also exceptional, intelligent, sociable, flexible, and sensitive. Offsetting these are our good qualities. We are hypercritical, stay-at-homes, so conciliatory and peace-loving we seem cowardly, and so generous we look naïve. Do you see why Italians are so disconcerting? What everyone else thinks of as virtues are our weaknesses, and vice versa.
As I was saying, we are exceptional, and that's not necessarily a good thing. Surprised? Listen to this. Two hours ago, you were on an Alitalia airbus. On other occasions, you've flown American Airlines or British Airways. Did you notice how the cabin staff behaved?
The Italian flight attendant sometimes takes her job title literally — the plane flies, she just attends. But she's always pleasant, elegant, and ladylike, so much so that she can appear intimidating. I remember one flight from Milan to New York. The Alitalia attendant, an attractive brunette from Naples, was strutting up and down like a model on a catwalk thirty thousand feet above the ground. The man sitting next to me glanced at her and asked me, "Do you think I might be able to get another coffee?" "Why ask me? Ask her," I replied, nodding in the direction of the flight attendant. "How can I ask Sophia Loren for a coffee?" he whimpered. He was right. The good-looking attendant was putting on a fashion show in the sky, and no one dared to interrupt.
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