Skip navigation
sponsored by 

Organic food: Is it worth the extra money?

Even though you wash your fruits and vegetables, some still contain pesticide residue. Nutritionist Joy Bauer tells you what to buy

NBC VIDEO
Is organic food worth the extra green?
July 6: The "Today" show's Ann Curry talks with nutritionist Joy Bauer about organic food. Is it worth it? What should you look for?

Today show

  
  Rockettes perform on TODAY
Nov. 20: The legendary Radio City Rockettes perform one of their pieces from their Christmas Spectacular live on the TODAY plaza.

TODAY
updated 3:47 p.m. ET July 7, 2006

Organic food is one of the fastest-growing categories in the food industry, despite the fact that it can cost more than double the price of conventional foods. But is it worth spending more when it comes to buying organic? Nutritionist Joy Bauer was invited on “Today” to tell us what organic really means, what the various “organic” and “natural” food labels mean, and what organic food we should buy. Here are Bauer’s tips for organic shopping:

Almost two-thirds of American consumers bought some type of organic food or beverage last year, up from about half in 2004. And they usually spend about 50 percent or 100 percent more for these organic products. But is it worth it? Yes and no. The U.S. Department of Agriculture has found that even after you wash certain fruits and vegetables, they still contain much higher levels of pesticide residue than others. This includes apples, berries, grapes, spinach, and potatoes. On the other hand, that's not true for bananas, mangos, or corn. Here are some facts to help you decide what organic, or natural, foods you should buy:

What organic means:

Story continues below ↓
advertisement | your ad here

  • Animals have not been treated with: antibiotics, growth hormones, or feed made from animal byproducts.
  • Animals must have been fed organic feed for at least a year.
  • Animals must have access to the outdoors.
  • Food hasn't been genetically modified or irradiated.
  • Fertilizer does not contain sewage sludge or synthetic ingredients.
  • Produce hasn't been contaminated with synthetic chemicals used as pesticides.

What the labels mean:

  • “100% Organic”: Product must contain 100 percent organic ingredients.
  • “Organic”: At least 95 percent of ingredients are organically produced.
  • “Made with Organic Ingredients”: At least 70 percent of ingredients are organic. The remaining 30 percent must come from the USDA’s approved list.
  • “Free-range” or “Free-roaming”: Misleading term applied to chicken, eggs and other meat. The animal did not necessarily spend a good portion of its life outdoors. The rule states only that outdoor access be made available for “an undetermined period each day.” U.S. government standards are weak in this area.
  • “Natural” or “All Natural”: Does not mean organic. There is no standard definition for this term except with meat and poultry products. (USDA defines “natural” as not containing any artificial flavoring, colors, chemical preservatives, or synthetic ingredients). The claim is not verified. The producer or manufacturer alone decides whether to use it.

Sponsored links

Resource guide