Knowing right way to race becoming academic

updated 5:08 p.m. ET May 23, 2006

INDIANAPOLIS - Inside Panther Racing’s mobile command center at the Indianapolis Motor Speedway, Mike Sheridan reads reams of data from 75 sensors mounted to the team’s race cars.

The 27-year-old junior at IUPUI, who is studying mechanical engineering technology with an emphasis on motorsports, hopes his specialized degree and 50-hour-a-week internship will help him become an engineer for a racing team.

“It helps that I won’t have to work for three years taking out trash,” he said. “Hopefully, I’ll have my foot in the door.”

But he’ll have competition. Dozens of colleges and universities are responding to the racing industry’s growing popularity by creating motorsports programs designed to give students degrees in mechanics, engineering and management

Motorsports programs began cropping up in the mid-1990s as NASCAR’s popularity soared. Clemson and Charlotte, schools deep in the heart of NASCAR country, were among those leading the way. In 2002, NASCAR joined forces with Universal Technical Institute to open the $12-million NASCAR Technical Institute in Mooresville, N.C., to train automotive technicians.

Now, schools from Indiana to California to China are jumping into the fray. Industry experts and educators say the surge in motorsports degrees shows an acceptance of the industry in academic circles.

MOTORSPORTS PROGRAMS — INTERNATIONAL APPEAL: The first motorsports programs began in the heart of NASCAR country, springing up in the Carolinas in the 1990s. Now programs exist in states such as Tennessee, Indiana and Colorado, and others are starting in China, Malaysia and Singapore. — SCHOOL DAYS: Many programs lack textbooks and instead rely on guest lectures and hands-on experience. Classes focus on sponsorships, management and marketing, as well as engineering and mechanics. — MAKING A TEAM: Some racing teams have 100 workers — from accountants and secretaries to mechanics and engineers — to help support a single race car. — REVVING UP THE ECONOMY: The motorsports industry, which employs more than 24,000 workers in North Carolina, had a $5 billion economic impact on that state in 2003. Indiana has more than 1,000 companies in its motorsports sector. The Indiana Economic Development Corp. even has a director of motorsports development. Source: The Associated Press

“I think that higher education is starting to realize that there are careers out there in significant numbers and we should develop programs to target them,” said Joe Harder, a professor of management information systems at Indiana State, which will offer a motorsports minor starting this fall.

That recognition stems from changes in the industry itself.

“It’s evolved from just a group of guys racing cars on an oval to an enormously large business that’s generating billions of dollars in revenue,” said Philip Bayster, chairman of the business department at Belmont Abbey College in Charlotte, N.C., which will launch a bachelor’s degree in business management focused on motorsports this fall.

“It’s become so sophisticated that there has to be an upgrade in the talent levels of people that are part of the industry.”

That means teaching students about the nuances of running a race track, working with exotic metals, handling corporate sponsors and the logistics of moving an entire racing team from venue to venue each weekend.

At the Indianapolis Motor Speedway, Sheridan is learning about making race cars more aerodynamic and faster as Panther’s driver, Vitor Meira, prepares for this Sunday’s Indianapolis 500. Sheridan says the internship has helped him apply the theory behind his classes in engine performance and vehicle dynamics.

“There’s a lot of stuff that’s good to understand, but you never know when you’re going to apply it,” he said. “On my first day here, I applied it.”

The programs can foster economic development. One study found the motorsports industry, which employs more than 24,000 workers in North Carolina, had a $5 billion economic impact on that state in 2003.

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