Treading on the past, O.J. pulls Bronco prank

Simpson pretends to sell vehicle as part of his pay-per-view show

Putting the "ack!" in tacky: A still, released by Xtreme Entertainment Group, shows O.J. Simpson trying to sell a white Ford Bronco in a scene from his show, "Juiced."

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O. J.'s DVD prank
May 12: O. J. Simpson takes part in a prank involving a Ford Bronco that is available now on DVD, and some people are upset about it.

Abrams_Report

updated 6:42 p.m. ET May 15, 2006

LOS ANGELES - In a scene from his new candid-camera program “Juiced,” O.J. Simpson pulls a prank involving a white Bronco, drawing criticism from the family of a man he was accused of killing.

As part of the pay-per-view show, Simpson pretends to sell the Bronco at a used car lot and boasts to a prospective buyer that he made the vehicle famous, according to a segment aired Thursday on “Inside Edition.”

“It was good for me — it helped me get away,” Simpson said, referring to the slow-speed, televised police chase that preceded his 1994 arrest on charges of murdering his ex-wife, Nicole Brown Simpson, and her friend, Ronald Goldman.

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Goldman’s father, Fred, told “Inside Edition” he found Simpson’s comment “morally reprehensible.”

Simpson was acquitted of murder. A civil jury later held him liable for the deaths and ordered him to pay $33.5 million to the Brown and Goldman families.

Much of that judgment remains unpaid.

“Any money that he makes, I hope, will go to satisfy the multimillion dollar judgment made against him in the civil case,” said Brown family attorney Gloria Allred.

The hour-long program is airing on pay-per-view this month, and a DVD offering uncensored material will be made available soon, “Juiced” executive producer Rick Mahr told The Associated Press.

Other practical jokes include Simpson disguised as an Elvis impersonator, a vagabond selling oranges for money and an elderly man leading a Bingo game.

Simpson was not paid for the program, Mahr said.

“Basically O.J. Simpson has decided to do this because he wants to do it, and he wanted to have fun with it,” Mahr said.