A-list talent lines up for voiceover work

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As for Clooney, among the hottest male stars on the planet, he preferred to do a voiceover rather than appear on camera, says McHugh of Anheuser-Busch. Clooney was conscious of the talk of stars selling out, and “he really liked the idea of a voiceover,” McHugh said. “This felt a lot more genuine to him.”

There is talk in the voiceover community of name actors pushing aside what Alison Fraser, a New York theater actress, calls “the bread-and-butter” people.

Twice nominated for a Tony award, Fraser nonetheless made her living for 12 years primarily on voiceovers. She says she understands the appeal, for an advertiser, of a Clooney or a Roberts, and respects the choices of both actors and advertisers.

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Still, she says, she can’t help but feel a pang when she hears of a huge star doing a voiceover campaign. “I think ‘Oh geez,”’ Fraser said. “Why do THEY need to do that?”

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