Web fans of ‘Snakes on a Plane’ bite at studio

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After Jackson came on board, the title was upgraded to the more generic “Pacific Air Flight 121.” The studio said it was a temporary moniker being used for “casting purposes.” Executives were searching for something that was more thriller-like and less campy. According to sources, Jackson’s camp also was in favor of a title change.

“Who wants to be in a movie called ‘Snakes on a Plane’?” asked one talent agent at the time, seeming to echo the studio’s concerns.

But once production began, a funny thing happened. Movie fans began noticing the black sheep of the New Line slate. They seized upon the title and created fan sites, blogs, T-shirts, poems, fiction and songs. The title itself, sometimes abbreviated as “SoaP,” has emerged as Internet-speak for fatalistic sentiments that range from c’est la vie to “s--- happens.”

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“The title is so clear and so straightforward,” said Brian Finkelstein, a Washington, D.C., native who created the blog snakesonablog.com and who hopes to score tickets to the movie’s premiere. “You know exactly what you’re going to get.”

Like Harry Potter, whose first suggestion that he’s got magic on his hands comes when he discovers he can talk to snakes in their language, New Line got the message. Deciding that so many anonymous fans couldn’t be wrong, the studio decided to revert to the movie’s original title.

Jackson publicly endorsed the move. “That’s the only reason I took the job: I read the title,” Jackson told the site www.Collider.com. He added, “You either want to see that, or you don’t.”

New Line executives, concerned that it is too early to discuss the movie, declined comment. But sources now insist the studio never abandoned the “Snakes” title in the first place and that “Pacific Air” was just an internal working title.

In any event, “Snakes”-ophiles already were hard at work. Chris Rohan of Bethesda, Md., created an elaborate, R-rated audio trailer that lovingly mocks the title and movie. “It’s a genius title,” Rohan said. “It’s so stupid it’s great. It invites satire, but it’s something you just love. It’s something I can’t explain. You either get it or you don’t.”

The audio bit uses a Jackson sound-alike shouting, “I want these mother------- snakes off the mother------- plane!” Soon, the growing legion of fans added their voices as they demanded that that phrase also appear in the movie.

Apparently, the studio got the hint. When Ellis assembled Jackson and others for the recent shoot, the filmmakers added more gore, more death, more nudity, more snakes and more death scenes. And they shot a scene where Jackson does utter the line that fans have demanded.

Those involved with the film said the reshoots weren’t prompted by fans but rather by the existing footage that already was a hairline into R territory. Within the studio, the thinking was, “We’re already going to get an R, why not go all the way?” But the filmmakers do concede that the Jackson line will be in the movie for the sake of the fans.

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