Frey admits lying; Oprah apologizes to viewers

Winfrey did not unleash publishing’s version of the death penalty: revoking her endorsement, a devastating and unprecedented action. Only once before has she turned, relatively mildly, on a book club pick: In 2001, she withdrew her invitation for Jonathan Franzen, author of “The Corrections,” to appear on her show after the novelist expressed ambivalence over her endorsement.

Three years ago, Frey stepped up as publishing’s latest and baddest bad boy, with tattooed initials on his arm — “FTBSITTTD” — bearing a defiant and unprintable message. Winfrey’s selection made his book a million seller and Frey a hero to many who believed his story was theirs.

“In order to get through the experience of the addiction, I thought of myself as being tougher than I was and badder than I was, and it helped me cope,” Frey said Thursday on Winfrey’s show. “And when I was writing the book, instead of being as introspective as I should have been, I clung to that image.”

Frey’s career will likely never recover, although so far he has not suffered for sales. His book, a million seller thanks to Winfrey, remained in the top 5 Thursday on Amazon.com. A second memoir, “My Friend Leonard,” was in the top 20.

He must still answer to his current publisher, Riverhead Books, an imprint of Penguin Group USA. In a statement Thursday, the publisher said there “very serious issues” with “My Friend Leonard,” which refers to the jail term he never served, and “we are treating them that way.” Regarding his recent two-book deal, Riverhead said, “The ground has shifted. It’s under discussion.” A novel is scheduled to come out in 2007.

Beyond Frey, and his publishers, stories of suffering may themselves take a fall. Frey’s saga comes at a time when the work, and even the identities, of such alleged hard-luck authors as J.T. Leroy and Nasdijj have been questioned. St. Martin’s Press recently added a disclaimer to an upcoming book by Augusten Burroughs, another memoirist who has been challenged.

“I think for a while, this will make people careful,” said Ashbel Green, a senior editor at Alfred A. Knopf.

“But this question of fact checking is a complicated one. At The New Yorker and Time and Newsweek, you have experienced people who know where to go and what’s right and what’s wrong. We don’t. There’s been a traditional dependency on the author.”

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